Birth Of Jananam
Jananam Maternity · A Trayee Brand
Born from love,
stitched with empathy
I'm Priya. Five years into running Trayee, I thought I understood what women needed from their clothing. Then a phone call from my pregnant best friend reminded me of something I had tried to forget.
She needed a few feeding-friendly dresses and asked if I could stitch them for her. I said yes — and when she wore them and stepped out confidently, I felt something shift. Because I remembered exactly what it felt like to not have that.
“During my own pregnancy, I was too shy to step out. I didn't feel like myself. I didn't have clothes that worked for me — and I stayed home more than I wanted to.”
— Priya, FounderNo mother should feel that way — especially not during the most powerful transformation of her life. So I created Jananam, which means birth and new life. A line built entirely around what a pregnant and nursing mother truly needs: softness, comfort, ease of feeding, and the feeling that she still looks and feels like herself.
“If even one mother wears Jananam and steps out feeling beautiful and confident — that is everything to me. You deserve to be seen. Every single day of this journey.”
Priya · Founder, Trayee & JananamYou are growing life. You deserve to feel beautiful doing it.
Shop JananamWith love,
Priya & the Jananam team